University Technology Business School Short Course – July 2015

Study International Marketing and business in today’s global arena

This highly interactive and innovative 3-week undergraduate program is offered by UTS Business School, located in the heart of the vibrant and dynamic city of Sydney, Australia.    The players in international business and marketing have been called the modern gladiators, for no prisoners are taken, and the outcome of commercial combat is often very clear and concise and without emotion. There are distinct winners and losers. To quote Phil Knight, the founder and Chair of ‘Nike’ …”business is war without bullets”

The world of international business also shapes almost every aspect of your daily lives in some ways, both at home and at work. From where and how you live, towhere and how you work, to what and how you do it and perhaps most important of all, to what the future of your work will be and its implications for your personal life.

The marketing of goods and services across cultures and in different international environments poses some unique challenges.

The July Short Course International Marketing helps you to develop a unique understanding and appreciation of the important business and marketing influences on products and services being sold into international environments. This involves consideration of the complexmix of cultural, political, legal, economic and other environmental factors that are unique to every countryand which firms need to fully understand as part of their marketing plans.

You will also learn how to:

> evaluate which markets are attractive

> develop the insights into creating and building competitive advantage in international markets

> translate that into the required marketing strategies and plans to achieve the company’s business

OVERVIEW

This short course is delivered in intensive mode, with a total of 39 hours of subject content, including lectures, tutorials,seminars, workshops, industry guest speakers and company visits.The content will be delivered during both the morning and afternoon sessions, leaving some free time for individual and group study, recreation, sightseeing and other activities.

BUILD YOUR GLOBAL NETWORK

One of the highlights of the International Marketing Short Course is the opportunity to study with students from countries all around the world, including domestic and international students currently enrolled in full undergraduate degrees at UTS Business School. This is a great way for you to make new friends and begin building your global business networks!

FIELD TRIPS

To supplement your study, this program also includes site visits to leading industry organisations such as Tourism Australia.These visits provide invaluable insights into the application of the skills and knowledge acquired throughout your program,adding a real-world dimension to your study.

NETWORKING EVENT

The program also includes an exclusive networking eventwhere you will meet some of UTS Business School’s keyindustry partners.

SOCIAL AND CULTURAL PROGRAM

The program incorporates many opportunities to explore Sydney and experience its vibrant culture and nightlife with fellow students.

UTS BUSINESS SCHOOL’S NEW BUILDING

Students in the short course will have the opportunity to study in Sydney’s newest iconic structure – the Dr Chau Chak Wing Building, designed by world-renowned architect Frank Gehry.

The new home to UTS Business School defines the future of business education, with innovative teaching and learning spaces and resources.

ASSESSMENT

The Program assessment includes:

> 1 research paper

> 1 group project

> final examination

CREDIT

The International Marketing Short Course is for academic credit. On completion of assessments you will receive an official UTS academic transcript with a grade and percentage result that may be credited towards your degree at home. You should confirm any approvals with your home institution.This Short Course is worth 6 UTS Credit Points, which is approximately 7.5 ECTS and 4 US Credit Hours.

For more information and price about UTS Business School programs contact us